From the Chrome Web Store, you can download the DuckDuckGo Privacy Essentials extension. DuckDuckGo by default blocks all trackers on the browser. You can head over to Settings and choose DuckDuckGo as your default search engine. DuckDuckGo by default blocks all trackers online, including the FLoC system from Google. This method involves removing Google as your main search engine and using DuckDuckGo for all searches. Sadly, Chrome does not offer any other way to block the FLoC tracking online. However, you can continue to use Google for all web searches. Here, you can choose to “Block all cookies (not recommended)”, or “Block third party cookies in Incognito.” You can also choose to “Block third-party cookies.”ĭo note that with cookie blocking, you can no longer have your preferences or data among individual websites saved. Under “Privacy and security,” click Cookies and other site data. Also Read - Google Chrome to drop support for Windows 7 and 8.1 next year Open Google Chrome on your computer and open Settings from the top-right menu. Also Read - YouTube rolls out new design with pinch-to-zoom feature for users Blocking Google trackers on Chrome Method 1: Blocking Cookies If you are against the idea of tracking users and do now want Google to keep an eye on your preferences, there are two simple ways to block tracking on the Chrome browser.

The FLoC system has attracted criticism from various bodies and despite Google’s claims of privacy protection, could continue to help advertisers track general habits of users. Also Read - CCI imposes a fine of Rs 936.44 crore on Google in second antitrust penalty this month For those unwilling to let Google track their browsing habits even with this new system, there are ways to block the trackers.

The FLoC system, as Google calls it, promises to retain user privacy while helping advertisers with data. A couple of months ago, Google promised that it would remove its third-party cookies from the Chrome browser and use a new system to track data while preserving privacy.

Google chrome browser tracking